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Paradigm Shifts in Virtual Learning on Agenda at Two February Events
Creative Delivery Practices Are Key, Says 3g Selling Founder

Santa Rosa, CA (January 20, 2011) — Those dedicated to the newest developments in the practice sales training are invited to attend one of two sessions—February 4, 2011 at ASTD TechKnowledge in San Jose, and February 8, 2011 at Training 2011 in San Diego—to learn about a paradigm shift in live virtual training. The speaker at both sessions is Martyn Lewis, founder and Principal of 3g Selling, which has created an innovative approach to the delivery of live virtual training. Most training merely replicates the physical classroom, whereas 3g Selling has re-engineered the entire virtual training experience by delivering programs using a broadcast studio format, which integrates applied work assignments, live chat, and visual as well as textual content.

At ASTD TechKnowledge, Lewis will participate on a panel held Friday, February 4, from 9:45 to 11:15 a.m. for the International Association for Live Virtual Training and Events (IALVTE). The session— #FR206 —takes place in Salon V/VI at the San Jose Marriott and will focus on identifying factors that influence the successful delivery of live online training, introducing the broadcast studio format that 3g Selling has pioneered for its training programs. The panel will delve into best practices and lessons learned through real case studies as well as explore challenges associated with the preparation, delivery and execution of effective, successful live online training and events.

The following week, Tuesday, February 8, Lewis will speak at Training 2011 at the San Diego Convention Center in Room 30E from 3:15 to 4:15 p.m. The session is titled “Innovating the Live Virtual Classroom: New Strategies To Engage, Motivate, and Inspire,” and Lewis will provide insights and best practices gleaned from 3g Selling’s innovative broadcast studio model to help trainers harness the power of live virtual training. Focusing on the importance of learner engagement, Lewis discusses how production style, program architecture, and applied work assignments each plays a critical role in shaping the training experience and its long-term impact on the success of a business.